Albarran, Alan B. <br/><br/>
Management of electronic and digital media / 
Alan B. Albarran. 
 - 4th ed. 
 - Australia ;  Boston, MA :  Wadsworth, Cengage Learning,  2010. 
 - xxii, 307 p. :  ill. ;  23 cm. 
<br/><br/> Updated edition, previous edition's title: "Management of electronic media"--Preface. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Managing electronic media --  The media marketplace : markets, mergers, alliances, and partnerships --  Ethics of management --  Theories of management --  Financial management --  Managing personnel --  Audiences and audience research --  Content : strategy and distribution --  Marketing --  News and news management --  Regulatory influences and media management --  Technology influence on media management --  Social media influence on media management. 
<br/><br/><label>ISBN: </label>9780495571377(pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management.<br/>Digital media--Management.
<br/><br/><label>LC Class. No.: </label>HE8689.6  / ALB 2010 
<br/><br/><label>Dewey Class. No.: </label>302.23/068