TY  - GEN
AU  - Clow, Kenneth E.
AU  - David L. Kurtz
TI  - Services Marketing: operation, management and strategy 
SN  - 8177223763
AV  - HD9980 CLO 2004 
PY  - 2004///
CY  - New Delhi
PB  - Biztantra
KW  - Service industries
KW  - Marketing
KW  - Management
KW  - Customer services
KW  - Relationship marketing
N1  - Includes index
ER  -