Clow, Kenneth E. <br/><br/>
Services Marketing :  operation, management and strategy / 
Kenneth E Clow 
 - 460p.: 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>8177223763 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing<br/>Marketing --Management<br/>Customer services--Marketing<br/>Customer services<br/>Relationship marketing
<br/><br/><label>LC Class. No.: </label>HD9980 CLO 2004