TY  - GEN
AU  - Mudie, Peter
AU  - Pirrie, Angela
TI  - Services marketing management
SN  - 9780750666749
AV  - HD9980.5 .MUD 2006 
PY  - 2006///
CY  - Amsterdam : 
PB  - Elsevier/Butterworth-Heinemann, 
KW  - Service industries
KW  - Management
KW  - Marketing
N1  - include index
ER  -