Mudie, Peter <br/><br/>
Services marketing management / 
Peter Mudie 
 - 3rd ed. 
 - 267p.: 
<br/><br/> include index 
<br/><br/><label>ISBN: </label>9780750666749 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries --Management<br/>Service industries --Marketing
<br/><br/><label>LC Class. No.: </label>HD9980.5 .MUD 2006