TY  - GEN
AU  - Oliver, Sandra
ED  - Institute of Public Relations.
TI  - Public relations strategy
SN  - 8175543337
AV  - HD59 OLI 2008 
PY  - 2008///
CY  - New Delhi
PB  - Kogan Page
KW  - Public relations
KW  - Strategic planning
N1  - Includes bibliographical references and index
At foot of cover title: the Institute of Public Relations
ER  -