TY  - GEN
ED  - Harvard Business School Press
TI  - Harvard business review on brand management
SN  - 1578511445 
AV  - HD 69.B7 HAV 1999 
PY  - 1999///
CY  - U.S.A.
PB  - Harvard Business School Press
KW  - Brand name products
N1  - Includes index; Includes index
ER  -