Harvard business review on brand management / 
Harvard Business School  
 - 204 p. :  ill.  
 - The Harvard business review paperback series .
<br/><br/> Includes index  Includes index 
<br/><br/><label>ISBN: </label>1578511445  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products
<br/><br/><label>LC Class. No.: </label>HD 69.B7 HAV 1999