TY  - GEN
AU  - Chernatony, de Leslie
TI  - From brand vision to brand evaluation : the strategic process of growing and strengthening brands 
SN  - 9788131213384
AV  - HD69CHE2009 
PY  - 2009///
CY  - Oxford
PB  - Butterworth
KW  - Branding
N1  - Include index
ER  -