TY  - GEN
AU  - Chernatony, Leslie de
AU  - McDonald, Malcom
TI  - Creating powerful brand in consumer ,service and industrial markets
SN  - 9788131204351
AV  - HD 69.B7  CHE 2003 
PY  - 2003///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Brands
N1  - Includes bibliographical references and index
ER  -