Chernatony, Leslie de <br/><br/>
Creating powerful brand in consumer ,service and industrial markets 
Leslie de Chernatony and Malcom McDonald 
 - 3rd ed. 
 - 467p.:  ill. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788131204351 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing <br/>Brands
<br/><br/><label>LC Class. No.: </label>HD 69.B7  CHE 2003