TY  - GEN
AU  - Kung,Lucy
TI  - Strategic management in the media: from theory to practice 
SN  - 9781412903134 
AV  - P96.M34 KUN 2008 
PY  - 2008///
CY  - London :`
PB  - SAGE Publications
KW  - Mass media
KW  - Management
KW  - Strategic planning
N1  - Includes bibliographical references and index; Includes bibliographical references and index
ER  -