Kung, Lucy <br/><br/>
Strategic management in the media :  from theory to practice / 
Lucy Kung 
 - 248 pages. :  ill.  
<br/><br/> Includes bibliographical references and index 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781412903134  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>P96.M34 KUN 2008