01210cam a2200361 i 4500 0 0 lcc 0 0 NFIC THRC THRC GEN 2021-04-23 0 TX911.3.M3 KAS 2014 025282 2021-04-23 00:00:00 c.1 2021-04-23 BK 0 0 lcc 0 0 NFIC THRC THRC GEN 2021-04-23 21511 1 TX911.3.M3 KAS 2014 003853 2022-06-30 00:00:00 2022-06-24 c. 2 2021-04-23 BK 6469 6469 17568226 GZU 20210423101454.0 121219s2014 maua b 001 0 eng 2012037955 9780132784023 (hbk.) 9781292020037 0132784025 (hbk.) DLC eng DLC rda DLC pcc TX911.3.M3 KAS 2014 Kotler, Philip. author Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. Sixth edition. Pearson New International Edition Boston : Essex : Pearson Education, [2014] ii, 630 pages : color illustrations ; 29 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and index. Hospitality industry Marketing. Tourism Marketing. Bowen, John (John T.), 1948- author Makens, James C. author 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 6th edition 911.3.M3 KAS TX