Kotler, Philip. <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, John T. Bowen, James C. Makens. 
 - Sixth edition. Pearson New International Edition 
 - ii, 630 pages :  color illustrations ;  29 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780132784023 (hbk.) 9781292020037 0132784025 (hbk.) 
<br/><br/><label>LCCN: </label>2012037955 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Tourism--Marketing.
<br/><br/><label>LC Class. No.: </label>TX911.3.M3  / KAS 2014