TY  - GEN
AU  - Sylvie, George
AU  - Jan LeBlanc Wicks
TI  - Media Management: a casebook approach 
SN  - 9780805861976
AV  - P96MED2008 
PY  - 2008///
CY  - New York
PB  - Routledge
KW  - Media
N1  - Includes index
ER  -