TY  - GEN
AU  - Leenders, Michiel R.
TI  - Reverse marketing: the new buyer-supplier relationship 
SN  - 0029183812
AV  - HD 35.5 LEE 1988 
PY  - 1988///
CY  - New York
PB  - The free press
KW  - Marketing
N1  - includes index
ER  -