Leenders, Michiel R. <br/><br/>
Reverse marketing :  the new buyer-supplier relationship / 
Michiel R. Leenders  and David L. Blenkhorn 
 - vi,198p. :  ill.; 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0029183812 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HD 35.5 LEE 1988