Polonsky, Michael J.

Designing and managing a research project : a business student's guide / Michael Jay Polonsky, David S. Waller. - 2nd ed. - Thousand Oaks, Calif. : Sage Publications, c2010. - xiii, 279 p. : ill. ; 26 cm.

Includes bibliographical references and index.

Introduction -- Choosing a topic -- The role of the supervisor -- Group dynamics and the role of conflict -- Ethical considerations -- Planning the research project -- Literature review -- Data gathering -- Qualitative data analysis -- Quantitative data analysis -- Establishing recommendations -- Presenting the results -- Writing the report -- Oral presentations -- Concluding remarks.

9781412977753 (pbk. : acidfree paper) 1412977754 (pbk. : acidfree paper)

2010015052


Business--Research--Methodology.

HD 30.4 / .POL 2010

650.072