TY  - GEN
AU  - Verma,Harsh
TI  - Branding demystified: plans to payoffs 
SN  - 9788132102342 (paper back)
AV  - HF5415.1255 VER 2010 
PY  - 2010///
CY  - Los Angeles
PB  - Response
KW  - Branding (Marketing)
KW  - Management
KW  - Communication in marketing
N1  - Business Books from Sage; Includes bibliographical references
ER  -