Verma, Harsh. <br/><br/>
Branding demystified :  plans to payoffs / 
Harsh V. Verma. 
 - xiii, 247 p. :  ill. ; 
<br/><br/> Business Books from Sage 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9788132102342 (paper back) 8132102347 (paper back) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--Management.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.1255 VER 2010