TY  - GEN
AU  - Parry,Mark E.
TI  - Strategic marketing management: a means-end approach 
SN  - 0071372229
AV  - HF5415.13 PAR 2002 
PY  - 2002///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes index; Includes bibliographical references
UR  - http://www.loc.gov/catdir/bios/mh041/2001044761.html
UR  - http://www.loc.gov/catdir/description/mh024/2001044761.html
ER  -