Parry, Mark E.  1957- <br/><br/>
Strategic marketing management :  a means-end approach / 
Mark E. Parry. 
 - ix, 275 p. :  ill. ; 
 - McGraw-Hill executive MBA series .
<br/><br/> Includes index 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0071372229 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13 PAR 2002