TY  - GEN
AU  - Hollensen, Svend
TI  - Marketing Management: A relationship approach
SN  - 9780273706830
AV  - HF5415.55 HOL  2010 
PY  - 2010///
CY  - Harlow
PB  - Pearson Education
KW  - Relationship Marketing
KW  - Marketing - Management
N1  - Includes bibliographical references and index
ER  -