Hollensen, Svend <br/><br/>
Marketing Management :  A relationship approach 
Svend Hollensen 
 - 2nd ed. 
 - 656p. :  ill. (col.) 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780273706830 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship Marketing--Marketing - Management
<br/><br/><label>LC Class. No.: </label>HF5415.55 HOL  2010