Sheth, Jagdish N. <br/><br/>
The 4 A's of marketing :  creating value for customers, companies and society / 
Jagdish Sheth, Rajendra Sisodia. 
 - 209 p. :  ill. ; 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780415898348 (hardback : alk. paper) 9780415898355 (pbk. : alk. paper) 9780203802168 (ebook) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.<br/>Customer relations--Management.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.55 SHE  2012