TY - GEN AU - Fournies,Ferdinand F. TI - Why customers don't do what you want them to do and what to do about it SN - 0070217009 (hc. : acidfree paper) : AV - HF5439.8 FOU 1994 PY - 1994/// CY - New York PB - McGraw- Hill KW - Sales personnel KW - Training of KW - Sales management KW - Selling N1 - Includes index ER -