TY  - GEN
AU  - Czinkota, Miachael R
AU  - Iikka A. Ronkainen
AU  - Gilbert Zvobgo
TI  - International Marketing 
SN  - 9781408009239
AV  - HF 1416 CZI 2011 
PY  - 2011///
CY  - Andover, Hampshire
PB  -  South-Western, 
KW  - Marketing
KW  -  International business enterprises
KW  - Export marketing.
N1  - includes index
ER  -