Czinkota, Miachael R International Marketing Michael R. Czinkota, Ilkka A. Ronkainen and Gibert Zvobgo - xxi. 592p.: ill. (col.). includes index ISBN: 9781408009239 Subjects--Topical Terms: Marketing International business enterprises. Subjects--Geographic Terms: Export marketing. LC Class. No.: HF 1416 CZI 2011