TY  - GEN
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - Marketing management: knowledge and skills 
SN  - 9780073381138 (alk. paper)
AV  - HF5415.13 PET 2009 
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - Management
N1  - Includes index; Includes  bibliographical references
UR  - http://www.loc.gov/catdir/toc/ecip0824/2008033002.html
ER  -