TY  - GEN
AU  - East,Robert
AU  - Singh, Jaywant
AU  - Wright, Malcolm
AU  - Vanhuele, Marc
TI  - Consumer behaviour: applications in marketing 
SN  - 9781473919501 (alk. paper)
AV  - HF5415.32 EAS 2017 
PY  - 2016///
CY  - Thousand Oaks, CA
PB  - Sage Pub.
KW  - Consumer behaviour
N1  - Includes bibliographical references and index
ER  -