Market research in practice : how to get greater insight from your market /
Paul Hague, Nick Hague & Carol-Ann Morgan.
- Second edition.
- xiii, 257 pages : illustrations ;
- Market Research In Practice Series .
"First published in Great Britain and the United States in 2004."--T.p. verso.
Includes bibliographical references (pages 234-249) and index.
9780749468644 (pbk.) 9780749468651 (ebook)
Marketing research. BUSINESS & ECONOMICS / Marketing / Research. BUSINESS & ECONOMICS / Marketing / General.