TY  - GEN
AU  - Lancaster,Geoffrey
AU  - Massingham,Lester
TI  - Essentials of Marketing Management
SN  - 9780415553469 (hardback)
AV  - HF5415.13 LAN 2011 
PY  - 2011///
CY  - London
PB  - Routledge
KW  - Marketing
KW  - Management
N1  - Includes Index; Includes bibliographical references
ER  -