Lancaster, Geoffrey,  1938- <br/><br/>
Essentials of Marketing Management / 
Geoff Lancaster and Lester Massingham. 
 - xxv, 524 p. :  ill. ; 
<br/><br/> Includes Index 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>9780415553469 (hardback) 9780415553476 (pbk.) 9780203847206 (ebook) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13 LAN 2011