TY  - GEN
AU  - Venter, Peet
AU  - Venter,Peet
AU  - Van Rensburg,Mari Jansen
TI  - Strategic Marketing: Theory and Applications for Competitive Advantage 
SN  - 9780195987065 (pbk.)
AV  - HF5415.13 STR 2009 
PY  - 2009///
CY  - New York
PB  - Oxford University Press
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -