TY  - GEN
AU  - Koekemoer, Ludi
AU  - Koekemoer, Ludi. etal. 
TI  - Marketing Communications Management: A South African Perspective
SN  - 0409107301
AV  - HF 5415.12 KOE 1987 
PY  - 1991///
CY  - South Africa
PB  - Butterworths
KW  - Marketing
KW  - Communication Management
N1  - Includes an index
ER  -