Koekemoer, Ludi <br/><br/>
Marketing Communications Management:  A South African Perspective/ 

 - 503p.:  ill. 
<br/><br/> Includes an index 
<br/><br/><label>ISBN: </label>0409107301 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Communication Management
<br/><br/><label>LC Class. No.: </label>HF 5415.12 KOE 1987