TY  - GEN
AU  - Armstrong, Gary
AU  - Kotler, P.
TI  - Marketing: An introduction
SN  - 9788131706916
AV  - HF5415 ARM 2005 
PY  - 2005///
CY  - Upper Saddle River
PB  - Pearson
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -