TY - GEN AU - Viriri,Piason TI - Marketing Management: a Zimbabwean Perspective SN - 9780869228890 AV - HF5415.13 VIR 2016 PY - 2016/// CY - Gweru PB - Mambo Press KW - Marketing KW - Management N1 - Includes bibliographical references (pages 148-151); Includes bibliographical references (pages 148-151) ER -