TY  - GEN
AU  - Mathur,U.C.
TI  - International marketing management: text and cases 
SN  - 9780761936404 (paper back)
AV  - HF1416 MAT 2008 
PY  - 2008///
CY  - New Dehli
PB  - Excel books
KW  - Export marketing
KW  - Management
KW  - International trade
N1  - Includes index
UR  - http://www.loc.gov/catdir/toc/ecip0811/2008007161.html
ER  -