Mathur, U. C.,  1938- <br/><br/>
International marketing management :  text and cases / 
U.C. Mathur. 
 - 583 p. :  ill. ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780761936404 (paper back) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>Export marketing--Management.<br/>International trade.<br/>International trade
<br/><br/><label>LC Class. No.: </label>HF1416 MAT 2008