TY  - GEN
AU  - Mooij,Marieke K.de
TI  - Global marketing and advertising: understanding cultural paradoxes 
SN  - 9781452257174
AV  - HF 5415 MOO 2013 
PY  - 2014///]
CY  - Los Angeles
PB  - SAGE Publications, Inc.
KW  - Target marketing
KW  - Advertising
KW  - Consumer behavior
N1  - includes index; Includes bibliographical references
ER  -