Mooij, Marieke K. de,  1943- <br/><br/>
Global marketing and advertising :  understanding cultural paradoxes / 
Marieke de Mooij. 
 - Fourth Edition. 
 - xx, 395 p. :  ill. 
<br/><br/> includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9781452257174 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Target marketing<br/>Advertising<br/>Consumer behavior
<br/><br/><label>LC Class. No.: </label>HF 5415 MOO 2013