French, Jeff, <br/><br/>
Strategic social marketing : 
Jeff French & Ross Gordon. 
 - xvii, 429p. :  ill. 
<br/><br/> includes index 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>9781446248614 9781446248621  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.
<br/><br/><label>LC Class. No.: </label>HF 5414 FRE 2015