TY  - GEN
AU  - Cravens, David W
AU  - Nigel Piercy
TI  - Strategic marketing
SN  - 9780071263351
AV  - HF 5415 CRA 2009 
PY  - 2009///
CY  - Boston : 
PB  - McGraw-Hill Irwin, 
KW  - Marketing -- Decision making
KW  - Marketing
N1  - includes index
ER  -