Cravens, David W <br/><br/>
Strategic marketing: 
David W Cravens and Nigel Piercy 
 - 9th ed. 
 - xv. 784p. :  ill.(col.) . 
<br/><br/> includes index. 
<br/><br/><label>ISBN: </label>9780071263351 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Decision making.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415 CRA 2009