TY  - GEN
AU  - Hawkins, Del. I
AU  - David L Mothersbaugh
TI  - Consumer behavior : : building marketing strategy 
SN  - 9780070171008
AV  - HF 5415 HAW 2010 
PY  - 2014///
CY  - New York : 
PB  - McGraw-Hill Education, 
KW  - Consumer behavior
KW  - Market surveys
N1  - includes index
ER  -