Hawkins, Del. I <br/><br/>
Consumer behavior :   building marketing strategy / 
Del I Hawkins and David L Mothersbaugh 
 - 11th ed. 
 - xxii. 778p. :  ill.(col.). 
<br/><br/> includes index. 
<br/><br/><label>ISBN: </label>9780070171008 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>Market surveys.
<br/><br/><label>LC Class. No.: </label>HF 5415 HAW 2010