TY  - GEN
AU  - Dwyer, Robert. F
AU  - John, F Tanner
TI  - Business marketing : : connecting strategy, relationships, and learning 
SN  - 9780071263436
AV  - HF 5415 DWY 2009 
PY  - 2009///
CY  - Boston
PB  -  McGraw-Hill Irwin, 
KW  - Marketing
KW  -  Business-to-Business-Marketing
N1  - includes index
ER  -