TY  - GEN
AU  - Capon,Noel
AU  - Hulbert,James M.
TI  - Managing marketing in the 21st century: developing and implementing the market strategy 
SN  - 0979734401 (pbk.)
AV  - HF5415.13 CAP 2009 
PY  - 2009///
CY  - New York
PB  - Wessex
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index; Includes bibliographical references and index
ER  -